Our strategy is we want to be a partner on your team and help you sell more products and better serve customers. We signed up P. Chang's restaurants 18 months ago and sell most of their teas. It is a prime example.
We suggested that they allow us to help them build their own brand of P. Chang teas. It has been very popular. Share some history of Royal Cup. Henry T. By the early s, it was the largest coffee supplier in the state.
Batterton died, the company was put under bank ownership. In my father, William E. Smith, and a few outside investors bought the company and named it Royal Cup Coffee. The name came from the idea it was coffee so good it was fit for royalty. His partners included. Elton Stephens. Jeff Yielding.
Daddy, known to all as. Billy Smith. In , he established the route service to restaurants and hotels and began selling to offices in The company has since grown to sell coffee from coast to coast in segments of resorts, restaurants, hotels, office and convenience stores. What has been the key to the company's growth?
The people and the culture. We operate under a very laid-back atmosphere. Our employees are like family; we value them and our customers. Every time a person visits our office, the employee at the front desk shakes your hand and welcomes you. When you call Royal Cup, the person answering the phone says, "Have a sensational day.
Though we are a private company, we are very open about sales and want our employees to share in our success. Many of our employees have been here for several years, and even have other family working here. I credit a lot of our success to my brother Bill's leadership. I was only 17 and he was 26 when our father died. He came back home to take over the family business.
Bill still serves as company chairman and has been a great mentor to me. My sister, Valentine, does customer service work and her son Drew works in our Tampa office. I know you are active as an ambassador for the city through the Rotary Club of Birmingham. Do you see the image of Birmingham improving from the folks who come to speak there and when you try to sell Royal Cup's services? Business and political leadership are critical to the future.
Many locations provide 10 percent off to customers over 50, though discount and age requirement may vary by location. Olive Garden restaurants do not offer age-related discounts like senior discounts.
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