The headlines are written in bold with the image. People going to the office can read the news headlines from the papers placed at the stand far from them. Just a few seconds of attention span and the papers still inform enough to the user whether they want to read further or not.
The same principle is applied to webpages. If the user is interested in the information mentioned above the fold, they will scroll down for more for sure. Good use of the space by Shopify. Clean text, relevant images targeting the startups in the eCommerce sector, and a fine CTA for a free trial completes the above the fold of the page. Evernote mentioned all about their product in 4 four words.
These are enough for a new user to know what Evernote is all about. The subject text below explains some more features. The images on the right side show that it works on Desktop and on mobile devices. The sign up for free CTA would make everybody click on it. Simple and elegant with a lot of white spaces, PicsArt displays the editing software interface on the right side.
The white space is making the message and CTA pop out. Both the versions are minimal. Navigation: Less is more and is max.
Remove distracting backgrounds: Background video can be cool, but is it distracting from the copy or enhancing it? Put your best content at the top, not all of your content. There's an image of snack sampler boxes, and the content guides visitors to choose which box is right for them. This is a great way to get business leads.
In fact, SnackNation gets 1, new leads each week with their fold design. The site owner is featured as the image, and he appears to be looking directly at the reader. Users are prompted to watch a talk-show-inspired video that explains Wistia's services. When real people appear on a website, it's more inviting and compels users to explore further. The simple homepage makes the brand feel casual, but professional. Buttons entice users to click for additional information.
This gives visitors a glimpse of the video and entices them to watch it. The design also features a vibrant call to action for a free version of their service. Join the Facebook Community! Listen to a Podcast! Look at the social media links. Although this may seem cluttered, for certain markets it may be okay to break the rule of one call to action. If you're a blogger and want to make it a career, this above-the-fold content clarifies you want to be a ProBlogger member and level up your blogging game.
It features an image of Darren Rowse staring right into the reader's eyes to catch their attention. Their single headline and one-sentence explanation gives details about the product with a visible call to action targeted to those who are ready to give their services a try. Their call to action offers a free trial and uses bullet points to show no credit card is required, and users can cancel at any time.
The content is clean, uncluttered and has plenty of space between text. The premise of their services is demonstrated in just four lines of copy and has a conspicuous call to action.
Images of real people and social proof help the design connect with users and makes them want to learn more.
It has an obvious, clickable call-to-action button to start using the program for free. Plus, it includes a video that shows the program in action so visitors can see how it will work if they decide to give it a try. It gives the user four call-to-action options, each explained with simple statements and offers a clickable button to get a demo of one.
Linkedin makes it clear what services are available if you join their community. Above the fold remains an important part of website design, although the notion has become more and more complex with each passing year.
While it may not be seen as consequential as it once was, it still requires understanding and consideration for all websites seeking to present an engaging experience for their visitors. The concept of above the fold goes back centuries, to the beginnings of the printing press. Newspapers, due to the way they were printed on large sheets of paper, were folded once they hit the news-stands. This led to only the top half of the paper is visible to the passer-by.
The newspaper industry quickly worked out that to garner an audience, they must present attention-grabbing headlines, content, and imagery on the top half of the page. This basic principle remains the same for digital content.
Of course, websites do not have a physical fold like newspapers, the fold in this regard relates to the scrollbar. The first consideration for a website is how its dimensions appear to the reader. Not all screens are the same. Phone dimensions have become arguably the most important area to consider carefully, with its use eclipsing desktops in Mobile phones come in various shapes and sizes, as do their screens, so unlike a broadsheet newspaper, the fold line is a far less predictable concept.
While these are extremely helpful to help you get a physical idea of the layout, they can only provide a superficial presentation of the website and not an in-depth analysis. For this reason, it is recommended that a full website optimization is carried out. While it is true there are no hard and fast rules for above the fold placement, some best practices often work as helpful guidelines.
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