Why does my klout score keep falling

Who regulates this type of activity? But it is interesting that Klout has gained so much traction for those in the social media workforce that professionals are genuinely concerned about their score dropping. Yes, if they claimed to be a social media expert. But if someone is not in the social media field, what does a Klout score matter?

Klout keeps their algorithms a secret for competitive purposes. Now many of those accounts have all been squeezed into a range between 40 and Some are saying this Klout score change is as big of a flub as that of Netflix. I think that might be comparing apples to oranges.

Netflix is a paid service while Klout is a free service still in the beta stage which is pretty amazing considering how much traction they have.

But both of these missteps are similar in the fact that their PR seems to brush off a large group of unhappy customers. Klout claims that only a small percentage of users will see a score drop. Of course, the Klouts and Twitalyzers are first-generation analytics that live web-wide in the digisphere. Are their comments and contributions appropriately acknowledged? Quantitative assessments of influence will — and must — become part of job and performance reviews, as well as indicators of leadership potential.

Enterprise social media services such as Jive, Sharepoint, Yammer and Socialtext — not to mention instant messaging and repurposed email — provide all the material necessary for importing a more enterprise-appropriate generation of Kloutish influencer metrics.

How do you rate and rank an employee who is a positive influencer with customers and suppliers but a negative influence on colleagues and subordinates? Quantifying influence removes these questions from the realm of the hypothetical. The new reality is that enterprise social media may come into the enterprise with the promise of promoting better communication, coordination and collaboration but will ultimately perform as the algorithmic arbiter of influence — good and bad.

In other words, these metrics will enjoy enormous influence. You have 1 free article s left this month. You are reading your last free article for this month. Subscribe for unlimited access. Create an account to read 2 more. Social media.