Coral Ouellette is a writer who specializes in digital marketing and affiliate marketing. In her spare time, you can find her planning her travels and playing fetch with her Aussiedoodle, Elliot. Thomas Griffin September 25, at am. Thanks for reading this article — I hope you found it helpful. Thomas Griffin President of OptinMonster. Hemalatha April 2, at am. Nathan Thompson April 2, at am. Shayur Maharaj December 17, at am. Great piece with some extremely insghtful points.
Add a Comment Cancel reply We're glad you have chosen to leave a comment. They also produce 67 percent more leads every month. Having said that, it would be a costly mistake for businesses to not include a blog strategy in their overall marketing strategy. There are plenty of factors that go into determining the ideal length of a blog post.
This includes the topic, depth, keywords, format, quality, industry, and more. Experts recommend writing blog posts that have between 1, and 2, words Databox, This key blogging statistic can help you plan your content.
The average blog post length has actually been increasing over the past seven years, going from words per post to over 1, words. The general rule of thumb is that the more detailed a blog post is, the higher its quality. This means longer blog posts are more comprehensive, have better SEO, and generate better results. As word length increases, naturally, so will the amount of time taken to produce a blog post. The latest blogging statistics show that on average, it took nearly four hours to write a blog post in Orbit Media, This is two minutes longer than in and nearly half an hour longer than in It appears the extra dedication is also paying off.
Writers who spend more time on a blog post see more positive results from their posts than those who spend less time on it. For instance, nearly one-third 31 percent of bloggers who take more than six hours to produce a blog post report stronger results, as opposed to the 22 percent of bloggers who spend between one and two hours to write a post. The increase in the amount of time taken to write a blog post may also be due to the high emphasis placed on content quality.
But what makes content high quality? Aside from technicalities such as layout and formatting, visual appeal, spelling and grammar, and so on, quality content goes beyond these basics. More importantly, factors include ranking well on Google, achieving marketing goals, engaging on social media, having a high conversion rate , and more. When it comes to blog content, distribution is equally as important as creation.
Nearly all bloggers today promote their blog content via social media sites, whereas two-thirds of them are using email marketing Statista, This is especially important considering the reach your content is able to get—there are 3. If the above-mentioned blogging statistics have convinced you to start a blog, wonderful. But let us quantify it for you. Companies that publish at least 16 blog posts per month receive 3. Much of it will depend on your resources, priorities, and marketing goals.
Its impact is mostly felt in the early stages, with six out of ten buyers reportedly seeing the value of blog posts at the start of their purchase journey Demand Gen Report, Regardless of what naysayers tell you, blogging is alive and kicking. Here are some more blogging stats that back up this claim. While blogging is truly alive and kicking, not all types of blog posts generate a lot of interest. The latest stats show both users and search engines prefer long and detailed posts. In fact, 1 in every 10 posts bloggers write is a compounding one.
Part of the appeal lies in such posts being evergreen. They provide answers to universal problems that most readers will eventually face. Blogging on social media sites is also the in-thing, with more than 12 million bloggers active on such sites. With mobile penetration increasing with every passing day, social networking sites give all authors a great chance to connect with a global audience.
However, to leverage the potential of social media optimally, you need a hosting service with fast response rates. Online users simply ignore content that loads slowly. The blogging space is more crowded than ever before. One such ingredient to success seems to be the habit of writing daily. Evergreen blog posts work splendidly. They address specific pain areas of the audience. In this way, they build rapport with the reader and earn their trust.
Unsurprisingly, writing such posts regularly is a key strategy of many successful bloggers. Research shows that, on average, an evergreen post brings as much traffic as six run-of-the-mill content pieces. Well, one per day is usually enough to keep your audience coming back. Millions of bloggers are using it to reach out to new audiences and build their fan following. Blogs continue to hold great influence over what people believe and how they think.
As such, they continue to be an important tool for getting your message out. For companies , blogs remain an effective way to promote customer engagement. To individual writers , blogs continue to offer an opportunity to earn money by writing. To answer the question in the headline — how many blogs are there —more than million! The competition is fierce, and only the ones with a powerful message will be able to succeed.
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